Don Lehman:

Overall this design is a major improvement over the 4/4S. Functionally, it’s worlds better, and aesthetically, I think it’s stunning. At first glance it doesn’t appear to be dramatically different from its predecessor, but when you really dig into it, there are a ton of changes that make it appreciably nicer. If you aren’t excited about it now, you will be when you see one in person. Classic Apple design refinement.

And the coke nail callout is amazing.

(Via Marco Arment & Matthew Panzarino)